Repurposing Content: How and Why

One of the things I've been noodling on is how to help my clients repurpose and market their show notes. It's a question I get asked from time to time and it seems to be an area of interest for podcasters.

It all stems from a question I asked podcasters in the Proudly Unemployable Facebook group. I wanted ideas for a free giveaway to build my email list for Show Notes Made Easy.

One of the repeating themes in the responses was marketing and repurposing the content of their show notes: how could they do it? What were my top tips on doing so? Frankly this isn't something I do. I write the content and I write it in such a way that the podcaster can (and should) reuse the material.

But I've never taken it beyond that, because no one has asked for it (not of my existing clients anyway).

However it's a topic that other podcasters want to dive into so it's something I've been letting my brain muck about with. I don't have any answers yet - aside from the obvious ebook response - but I thought this episode of The Solopreneur Hour with Derek Halpern was very fitting.

Check it out, see if Derek stirs up some ideas in your mind! He's done so for me and my brain is happily frolicking with those ideas now...I'm waiting for them to come to fruition. 🙂

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