SEO – Part Deux

I've been digging into SEO of late, more first level kind of stuff for show notes. And I'm testing out a few tactics to see if they add value for one client, then I'll take that same process and apply it for the rest of my peoples. And in my quest for knowledge I came across this article on OkDork.com. It is SO full of information and high-level SEO treats. It's like an SEO bonanza for your brain. Now I'm passing it along to you,...

The Importance of Relationships

I'll be the first to admit I don't have a content strategy for this blog. I haven't taken the time to map one out, but that is on my To-do list so it's coming. But what I do use this blog for is to share powerful messages and information I find and receive while writing show notes. Sometimes it's a particular episode or person who strikes a chord with me, sometimes it's simply a message that comes through. Today it's about the message of relationships. Relationships are important. Scratch that, they are EVERYTHING. And I don't mean that in "who you know who can do things for you" kind of way. I mean that in a they will determine the course of your life kind of way. If you develop positive, healthy and meaningful relationships within your network, with your audience and within your daily life you will have the kind of life you love. If you don't, nothing else really matters. Even if you made a few million dollars but no one liked you what would be the point? You'd have no one to share that money with, no one to do fun things with and no one to give it to. I got crystal clear on this while listening to an episode of Chris Ducker's New Business Podcast with Dale Partridge. Dale has an amazing site at The Daily Positive and there are several incredible articles on relationships. But don't take my word for it, have a look for...

Pushing The Edge of Your Comfort Zone

By now you've probably seen the graphic above, I know I have seen it in countless posts. And it's out there because it's true. Anytime we're going outside of our comfort zones there is magic at work. I come up against this on a regular basis, every time I add a new client or bring on an intern to help me. I'm expanding my comfort zone because I'm doing something new. I have to count on someone new or see if my writing is a fit for a new client. Now I'm an admitted control freak so these are big things for me. They may not be a big deal for you, but I know there is something that IS a big deal for you and will force you out of your comfort zone. The question is what is it and when are you going to go after it? The reason it's so important to grow and expand is because if you aren't growing, you are dying. So instead of staying complacent with where you are or your business is (or your podcast, your show notes, etc), grow and expand so you can continue to thrive. A perfect, recent example from my life is submitting my proposal to speak at Podcast Movement this year. One of the founders of the conference, Jared Easley, suggested I do so and of course I jumped at the chance. I was extremely excited, and terrified at the same time. But I did it: I put a proposal together with the help of my coach and submitted it last Friday. I'll let you know what...

The War of Art

This is by far and away one of the best books I've ever read on creative production. If you're a writer, a speaker, a painter, or any other artist this is the book to read. I can only imagine how different my life would be if I had read it 10 years ago! I consider it required reading for any English class and would make it mandatory if I could. But even if you aren't an artist (or don't consider yourself one, I think we all are creators and artists), it's still great to read. It will help you understand why you've ever (or still) have resistance to doing something, starting something or completing something. And I mention it here because it's a.) the book I've been reading for the last 2 weeks (doing my 10 pages a day!) and because it's left such a profound impression. If you write show notes, if you're a podcaster or want to be in that world this book is also highly relevant because you're a creator. If you're an entrepreneur, solopreneur or wannabepreneur you need this book, again you're a creator and you'll face resistance along the...

Repurposing Content: How and Why

One of the things I've been noodling on is how to help my clients repurpose and market their show notes. It's a question I get asked from time to time and it seems to be an area of interest for podcasters. It all stems from a question I asked podcasters in the Proudly Unemployable Facebook group. I wanted ideas for a free giveaway to build my email list for Show Notes Made Easy. One of the repeating themes in the responses was marketing and repurposing the content of their show notes: how could they do it? What were my top tips on doing so? Frankly this isn't something I do. I write the content and I write it in such a way that the podcaster can (and should) reuse the material. But I've never taken it beyond that, because no one has asked for it (not of my existing clients anyway). However it's a topic that other podcasters want to dive into so it's something I've been letting my brain muck about with. I don't have any answers yet - aside from the obvious ebook response - but I thought this episode of The Solopreneur Hour with Derek Halpern was very fitting. Check it out, see if Derek stirs up some ideas in your mind! He's done so for me and my brain is happily frolicking with those ideas now...I'm waiting for them to come to fruition....

Why You Need to Get to Events

Whether you're writing show notes, aspiring to be a podcaster or already are a podcaster (or any other solopreneur-type), events are where it's at. You get to connect, mingle and create relationships with people in your industry. From the most elite cats in the biz to people just starting out, everybody who is anybody is there. Now I know there are plenty of reasons to NOT go: money, time off work, time away from your biz, family obligations, etc. But excuses will always rear their ugly heads when you want to get something done. So instead of listening to them (again) and staying stuck or staying at the level you're already at, why not kick 'em to the curb and get into action? Get your butt to the event, buy the ticket, buy the airfare, secure the room. If you can't do all of those, pick one and get the ball in motion. I promise when you do your excuses will start to dwindle...because you're so darn excited to be going you won't care what other reasons show up! Enthusiasm breeds more enthusiasm, just take the first step and you'll see I'm right. So which events are you attending this year - NMX? Podcast Movement? World Domination Summit? Any others I've missed?...
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