2 Tricks to Hiring (For Show Notes, and Anything Else)

One of the hardest things about being a business owner, solopreneur or entrepreneur is hiring. At least that's been my experience! Some great advice I heard once (I think it was on Chris Ducker's New Business Podcast) was to hire slow and fire fast. With that in mind I've created a system of sorts for my new hires. They go through a six week internship program and work for free while we sort out the kinks and get them on track. After the six weeks if they make the cut I bring them on board. It's working out so far, the interns love the opportunity and all my new clients from here on in will be written by the interns. It helps me scale my business and helps them to learn a new skill while earning a little money. And that's my first suggestion for you when hiring someone: hire slowly! Set up a competition for interns for a few weeks. Make sure they learn something no matter what but also be sure they are the right fit for you and what you're doing. For me it's incredibly important that they can write and they can implement edits I give them the next time around. Or if you must hire someone straightaway be sure to take them to dinner, have a drink with them and figure out if you all are a match. Ask yourself if you'd want them in your home for a meal - if you say yes then hire them. If you aren't sure they probably won't work out. My second suggestion for you is when you...

Are Show Notes Dead?

I heard through the grapevine recently that there was a heated debated in Podcaster’s Paradise about show notes being dead. I’m not sure who said that but they should check with stalwarts like Pat Flynn, The Art of Charm and Chris Ducker. Those are some of the biggest names in podcasting and they’re still producing show notes. But the discussion raises a great point about show notes and any other industry: it needs to evolve, stay current and relevant. I may be wrong but I don’t believe Google indexes your audio content, or at least not as accurately as it does content and not without the use of an audio-recognition tool so why would they be dead? Not sure. How to Innovate and Evolve? But as I said I will agree they need to evolve, as any service or product needs to. To that end I am focused on adding SEO strategies to the show notes I write and produce, as well as making them mobile-friendly. How do people find you if they don’t know you? SEO. When do most people listen to podcasts? When they are on their phone or in their car - NOT when they are at their laptops or desktops and looking at your web site. I’m also experimenting with repurposing show notes and using them for such things as articles on Huffington Post’s web site, various giveaways for your audience and emails to your list. There are numerous possibilities in this category, these are just a few I’m playing with. I want to find out which work best, and if there is variation depending...

Self-Worth and Show Notes Pricing: They Go Hand in Hand

Don't Hollah For Just a Dollah For years I struggled to make a decent living as a freelance writer, mainly because I refused to write for content mills or those ridiculous people who wanted 10,000 words for $10. Maybe that works for people living in Thailand but I'd have to write a million words to make a decent living at that rate. I'm fast but I'm not that fast!! And I swear I read somewhere that writers were the lowest-paid white collar workers of everyone. I don't know if that's true but if it is that blows monkeyb**ls. I've also noticed the marketplace seems to have this idea that if you can type some words on a page and string together some sentences you're a writer. To which I say no, no and no. Whatever type of writing you're doing, from podcast show notes to copywriting to online content articles, it takes skill and talent that is honed over the years. Which brings me to our topic at hand: getting paid and pricing your work. If this is your first solo endeavor, your first go at self-employment then this may feel awkward. Oh heck even if you’ve been working for yourself for awhile this discussion may still be awkward, suck it up and set your price. And I say that as much for you as I say it for me too!  I don’t know that I enjoy this chat any more than I enjoy the dentist drilling my teeth but I still have it. Awks or not, it’s gotta be done. To Free or Not To Free: That Is The...

SEO – Part Deux

I've been digging into SEO of late, more first level kind of stuff for show notes. And I'm testing out a few tactics to see if they add value for one client, then I'll take that same process and apply it for the rest of my peoples. And in my quest for knowledge I came across this article on OkDork.com. It is SO full of information and high-level SEO treats. It's like an SEO bonanza for your brain. Now I'm passing it along to you,...

The Importance of Relationships

I'll be the first to admit I don't have a content strategy for this blog. I haven't taken the time to map one out, but that is on my To-do list so it's coming. But what I do use this blog for is to share powerful messages and information I find and receive while writing show notes. Sometimes it's a particular episode or person who strikes a chord with me, sometimes it's simply a message that comes through. Today it's about the message of relationships. Relationships are important. Scratch that, they are EVERYTHING. And I don't mean that in "who you know who can do things for you" kind of way. I mean that in a they will determine the course of your life kind of way. If you develop positive, healthy and meaningful relationships within your network, with your audience and within your daily life you will have the kind of life you love. If you don't, nothing else really matters. Even if you made a few million dollars but no one liked you what would be the point? You'd have no one to share that money with, no one to do fun things with and no one to give it to. I got crystal clear on this while listening to an episode of Chris Ducker's New Business Podcast with Dale Partridge. Dale has an amazing site at The Daily Positive and there are several incredible articles on relationships. But don't take my word for it, have a look for...

Pushing The Edge of Your Comfort Zone

By now you've probably seen the graphic above, I know I have seen it in countless posts. And it's out there because it's true. Anytime we're going outside of our comfort zones there is magic at work. I come up against this on a regular basis, every time I add a new client or bring on an intern to help me. I'm expanding my comfort zone because I'm doing something new. I have to count on someone new or see if my writing is a fit for a new client. Now I'm an admitted control freak so these are big things for me. They may not be a big deal for you, but I know there is something that IS a big deal for you and will force you out of your comfort zone. The question is what is it and when are you going to go after it? The reason it's so important to grow and expand is because if you aren't growing, you are dying. So instead of staying complacent with where you are or your business is (or your podcast, your show notes, etc), grow and expand so you can continue to thrive. A perfect, recent example from my life is submitting my proposal to speak at Podcast Movement this year. One of the founders of the conference, Jared Easley, suggested I do so and of course I jumped at the chance. I was extremely excited, and terrified at the same time. But I did it: I put a proposal together with the help of my coach and submitted it last Friday. I'll let you know what...
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